Séura receives state certification as woman-owned business enterprise

Séura is now certified as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Administration. The certification validates that Séura meets the requirements of being at least 51 percent woman-owned, controlled and managed.

The Women’s Business Enterprise Council implements a research process to evaluate business applicants seeking certification to ensure requirements are met. The process includes interviews with company personnel, an on-site visit and an in-depth review of company financials, legal documents and other factors.

This certification qualifies Séura to be considered for contracts with corporations and government entities that seek vendor relationships with businesses owned and operated by women. The State of Wisconsin maintains an online WBE Directory to further promote state certified woman-owned businesses to potential buyers and business partners.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Gretchen Gilbertson, CEO and co-founder, began Séura 2003 with her husband Tim Gilbertson in their garage workshop. Séura eventually developed into a company offering luxury décor products for residential, commercial and hospitality markets. Today, Gilbertson leads the company.

Gretchen Gilbertson


Suggested Articles

When it reopens in the fall, the former Riviera Palm Springs will continue to be managed by Davidson Hotels & Resorts. 

Inspired by the history of the property, the overall design maintains the originality of the existing building while adding new amenities. 

The properties range geographically from a Canopy in New Jersey to the Montage Kapalua Bay in Lahaina, Hawaii.