sbe unveils expansion plans for multiple SLS Hotels in China

sbe, a hospitality, lifestyle and real estate development company, launched its SLS Hotels brand into China. The announcement was made in collaboration with sbe's partner in its Chinese expansion, Palace Hospitality. SLS Hotels' properties in China will have an aesthetic composed by hotelier and sbe founder, chairman and CEO Sam Nazarian and the SLS Hotels design team tailored for the Chinese market.

Based in Los Angeles, California, sbe opened its first SLS Hotel in Beverly Hills in 2008. Building upon the success of the Beverly Hills location, sbe expanded the brand to Miami with the SLS South Beach in 2012, and will open additional SLS Hotels locations in New York, Las Vegas, Seattle, Philadelphia and a second Miami location within the next three years.

Shanghai, Beijing, Wuxi and Kunming are the first cities confirmed for SLS Hotels with plans to launch SLS Hotels in additional Chinese markets after 2015. Palace Hospitality has an established record of developing and operating hotel and food and beverage brands in China.

sbe develops, manages and operates hotels, restaurants and nightlife venues. The company has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge nationally and internationally. Founded in 2002 by chairman and CEO Sam Nazarian, sbe is a privately held company.

Virtual Event

Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.