New York hoteliers Sean MacPherson, Ira Drukier and Richard Born announced their Lower East Side debut with a new 184-room hotel. The Ludlow Hotel, located near Katz’s Deli and Ludlow Guitars, draws inspiration from local history, from the “Gangs of New York” era to Jewish immigration to the wild art and music of the ‘80s.
The Ludlow also opens a new restaurant, Dirty French, which is the first French restaurant from Major Food Group, the group whose eateries include Torrisi, Parm, Carbone and ZZ’s Clam Bar. The space has art hand-picked by Vito Schnabel and a French antique carnival mirror that spans nearly the entire length of one wall. Major Food Group partners Mario Carbone, Rich Torrisi and Jeff Zalaznick are personally overseeing the restaurant.
The Ludlow comes with its own New York story. MacPherson, Drukier and Born rescued a derelict building that was abandoned by its original developers after the financial crash. The Ludlow boasts solid brick façade and factory casement windows.
The hotel has a red-brick entryway, steel and glass doors that open to oak paneled-walls and marble mosaic floors and a grand distressed-limestone fireplace that dominates the lobby lounge.
The property’s public space on its ground floor has a lobby atrium that harks back to the days when downtown lofts would house clubs or one-off parties. Flooded with light, the ground-floor is designed with windows and glass walls to offer clear views from the Ludlow St. entrance straight through to the bluestone-paved back courtyard.
Upstairs has furniture and artisan touches hand-picked by MacPherson. Hardwood floors and handmade silk rugs complement artisan-crafted Moroccan pendant lamps and Indo-Portuguese style beds. “Tree-trunk” nightstands in petrified wood come from Brooklyn-based Organic Modernism.
In the rooms, between two upholstered chairs is a marble-topped bistro table. Amenities include Bellino Fine Linens from Italy and bath products from Red Flower. There are also locally sourced mini-bar offerings, and flat-screen TVs.
In the bathrooms, key elements include: bathrobes and “Persian rug” trompe-l’oeil bathmats from Maison Martin Margiela, rainshower heads and windowed soaking tubs. All bathrooms have black-and-white tilework and brass fixtures.
The Ludlow has 184 guestrooms including 20 suites in nine configurations. Spaces range from Full to Queen and King rooms, each with city views and many with a private terrace. The Ludlow Penthouse, with wraparound windows and 1,100-foot terrace, and “Skybox Loft” with designated sitting area, offer vistas of New York’s bridges and landmarks. The Williamsburg Bridge nearby the Ludlow.
East-facing rooms also offer views of Tibor Kalman’s “Askew” clock and the “Lenin” statue outside Red Square, the apartment building around the corner on Avenue B.
Sean MacPherson and BD Hotels’ other New York properties include the Marlton, the Jane, the Bowery and the Maritime.
PHOTO CREDIT: ANNIE SCHLECHTER