|Moody: Hotel 1000’s TVs display quiet scenes for added atmosphere.|
Hi-tech Seattle property Hotel 1000 is adapting to changing guest content preferences by investing in html 5-compatible smart TVs.
Html 5 support allows the TVs to offer apps that let it display guest content, among other flexible functions, said Chuck Marratt, Hotel 1000’s regional director of IT.
Apps allow for a more open platform that free hotels from needing to offer all of the guest content, Marratt said. In addition to guests bringing their own Netflix or Hulu accounts, apps can add features such as hotel information, destination information and integration with mobile devices and digital signage.
This approach keeps Hotel 1000’s TVs firmly at the center of the guestroom experience.
“Early on there was a battle for real estate in the guestroom,” Marratt said. “Phone systems wanted to be able to answer questions and have a display. Systems like minibars, the energy-management system, they all wanted a piece of the real estate that controls the room. We’ve always envisioned that the guestroom television was the cornerstone of interacting with the hotel and the outside world.”
The apps hotels choose for their TVs can influence the design of the room in a more subtle way, as well. Hotel 1000 has partnered with a company called The Window Channel to provide high-definition ambient footage of outdoor scenes.
“Instead of the television being a dark appliance, it’s showing you The Window Channel as artwork,” said Marratt. Hotel 1000 leaves The Window Channel on by default once housekeeping has inspected the room so that when a guest walks in a bucolic scene greets them.
“Where we’re going is that the television is going to be about more than just passive consumption,” Marratt said. “It’s going to have interactivity that will enhance hotel operations and marketing, and lead to the development of more apps, similar to a tablet or smartphone.”