Selldorf, Pandiscio, Union Square collaborate for Martha Washington Hotel

Chelsea Hotels completed its latest property, Martha Washington Hotel, a landmark Renaissance Revival property in Manhattan’s NoMad neighborhood. The hotel returned to its original name, which references the historic American figure from Mount Vernon.

The Martha Washington was the first hotel reserved exclusively for women in America. During the height of its popularity in the early part of the 20th century, its architecture, terrazzo floors and public spaces catered to various clients including Eleanor Roosevelt, poet Sara Teasdale, actresses Louise Brooks and Veronica Lake and editor Louise E. Drew, to name a few.

For the development of the Martha Washington, creative partners included Selldorf Architects, Pandiscio and Union Square Hospitality Group.

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Located at 29 East 29th Street, the Martha Washington extends through an entire city block and is near Fifth, Madison and Park Avenues, Dover Street Market, Greenmarket, The Flatiron Building, Manhattan’s “Silicon Alley,” and Madison Square Park. It has 265 rooms and suites, onsite concierge service, over 4,000 square feet of meeting and event space and multiple public spaces, including a lobby bar and lounge designed by Annabelle Selldorf. Marta, a new Italian restaurant from Danny Meyer’s Union Square Hospitality Group (USHG), anchor the ground-floor public space.

In re-designing the interiors, Annabelle Selldorf exhibited her modern aesthetic while respecting the historical features of the building. The design was influenced by the spirit of the original building, with the turn-of-the century open spaces incorporating both the hotel lobby and restaurants. Selldorf modernized historical details such as fluted columns and coffered ceilings throughout the lobby and restaurant, while maintaining grand ceiling heights throughout.

Directly adjacent to the lobby is Marta, a restaurant led by chef Nick Anderer and managing partner Terry Coughlin, both of Maialino. Inspired by Roman pizzeria, it offers modern yet soulful furnishings and design elements.

The Martha Washington, which was established in 1905, is the latest effort in Chelsea Hotels’ commitment to create “individually spirited properties”.

In May 2014, Edward Scheetz launched Chelsea Hotels. Its four properties include McCarren Hotel & Pool in Williamsburg, Brooklyn; Ruschmeyer’s in Montauk; Martha Washington; and the soon to open Hotel Chelsea (2016). 

Selldorf Architects, located at Manhattan’s Union Square, was established by Annabelle Selldorf in 1988. The firm’s past projects include 200 Eleventh Avenue, a condominium along the High Line; Mesa at Amangiri, part of the Aman Resorts collection; and the Neue Galerie New York. In addition, Selldorf Architects designed numerous galleries for David Zwirner, Hauser & Wirth and Gladstone Gallery, among others. Current projects include 10 Bond Street, a new condominium in New York’s Noho District; a renovation and expansion of the Museum of Contemporary in San Diego; and Luma Arles, a new art center in France.


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