Sfa Design names new SVP

SANTA BARBARA, Calif. —Santa Barbara-based interior design firm, sfa design, has brought on Paul Fialkowski as new Senior Vice President.

Fialkowski will be leading business development, namely in the hospitality division. Sfa's Chairman and Founder, Sue Firestone, eagerly welcomed Fialkowski, noting that his zeal for international travel and proven success in worldwide business development make him the perfect complement to a team that prides itself on a global passion and vision.

Utilizing his 20 years of experience in international business and finance, the last decade of which focused on luxury hospitality development as director of marketing and business development at Hirsch Bender Associates, Fialkowski brings a unique set of skills to the sfa team.

Since his arrival, Fialkowski has played an integral role in the firm’s strategic and tactical marketing plans, from brand refinement and public relations efforts, to lead development and proposal negotiation. With a background in corporate finance and real estate, Fialkowski also offers insight into the specific needs and concerns of hotel developers, and how to effectively cater to those needs.

In addition to the recent hire of Fialkowski, sfa has more than doubled their senior design team within the last year notable new faces include interior architectural designer, Eric Furan, formerly with Cheryl Rowley and HBA, and Steven Didrick, who has used his successful experience at Engstrom Design Group to lead sfa’s budding restaurant division.

Currently working on five-star hospitality projects in Abu Dhabi for Ritz-Carlton and Oman for Four Seasons Hotels & Resorts, as well as a number of domestic hotels and residences for an A-list celebrity clientele, Firestone plans to work with Fialkowski on continued growth in the Middle East and Europe.


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