Sheraton Boston Hotel renovated

Boston, MA – The Sheraton Boston Hotel has announced the culmination of a $50 million renovation that will greatly enhance the guest experience, with newly designed guest rooms, a distinctive new lobby experience and signature brand offerings. The 1200-room hotel will celebrate the transformation by hosting a grand “re-opening” in its distinctive new lobby space, called “The Park”, during which it will be announced that Sheraton Boston is the first local business to contribute to Boston’s Citywide Infield Red Clay Project, a ball field maintenance initiative to renovate and upgrade existing playing surfaces at Little League fields throughout the city. Commissioner Antonia Pollak of the Boston Department of Parks & Recreation will join Sheraton executives to announce the donation and commemorate Sheraton’s grand “re-opening.” Sheraton Boston’s renovation is part of a larger $6 billion worldwide effort to revitalize the iconic Sheraton brand

“The Sheraton Boston has been part of the Boston community for 45 years,” said Colleen Keating, Area Managing Director. “As such, we are thrilled to be able to use the occasion of the unveiling of our new ‘Park’ lobby and the results of our renovation to give something back to our community through the Boston Citywide Infield Red Clay Project.”

Guests will immediately experience Sheraton Boston’s renovation through its new park-themed lobby, inspired by the great public parks of the world. The lobby features elements of real parks - regional and seasonal botanicals literally bring the park to life and embody the lobby’s spirit of nature; a communal table allows groups of guests to work independently while in the same surroundings; comfortable, oversized Sheraton “park chairs” accommodate rest and relaxation; and game tables inspire playful interaction over chess or checkers.

As part of the nationwide brand enhancement, Sheraton Boston will also take part in a three-day, brand-wide Sheraton Open House event, welcoming hundreds of meeting planners, corporate travel buyers and social event planners to the hotel on September 29. The event will highlight the superior meetings facilities of Sheraton Boston, the largest convention center hotel in New England, including “Alive on Five”, a dedicated Green Meetings concept which originated at Sheraton Boston, that features green-inspired local original photographs from New England School of Photography Students, sustainable menus, and carbon credits paid by Sheraton Boston to offset any group’s meeting.

The newly-renovated Sheraton Boston will feature signature amenities and services that are indicative of Sheraton’s brand-wide revitalization program, including a re-designed lobby that features “The [email protected] experienced with Microsoft”. Designed as a social environment, the [email protected] invites guests to interact with each other while they check their email, research local attractions and even print their airline boarding passes, using free WiFi and internet-enabled computer stations running Microsoft software.

With Sheraton Hotels & Resorts integrating Windows 7 into its [email protected] experience, the Sheraton Boston will provide guests with a sneak peek of the new operating system weeks before the official public release on October 22. The Boston Link will also be part of a select group of premier [email protected] locations to feature HP’s next generation, touch-enabled TouchSmart PCs, making its guests one of the first to use the new Windows Touch capabilities for a fun, enhanced experience. Boston [email protected] guests will be able to navigate on screen with their fingertips to open documents, explore Sheraton’s portal, and browse photos.

Another significant component of Sheraton’s renovation is the re-design of 800 guestrooms and suites – two-thirds of the hotel’s total room count – and the Club Lounge, which boasts breathtaking panoramic views of the city. The overall interior design reflects the atmosphere of autumn in New England, with crisp, natural patterns that blend auburn and green hues with earth tones and textures. The furnishings juxtapose the curving, organic shapes found in many of the design elements with sleek, modern pieces. Newly-designed suites at the Sheraton Boston take the autumn color palette and design elements of the guestrooms to a more luxurious and finely-detailed level, with a rich array of materials, furnishings and finishes. A play on patterns and shapes throughout each suite is achieved through the reiteration of organic forms such as vines, branches and botanicals in the fabrics, rugs, pillows and upholstery.

Helping guests make connections at more than 400 hotels in 75 countries around the world, Sheraton Hotels & Resorts is currently implementing a $6 billion worldwide, multi-year revitalization program. This effort includes a $4 billion investment in North America, with over $2 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives around the Sheraton brand. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.