Source Outdoor furnishes W Hotel South Beach

Starwood Hotels announced that, when it refreshed the outdoor space of its W South Beach location, the W’s design team turned to Source Outdoor, a Miami-based outdoor furniture manufacturer, and tasked it with the job of creating custom outdoor furniture. 

The design team was attracted to the Atlantic chaise lounge, which is lightweight and stackable, therefore ideal for the hotel’s beachfront. When the piece was selected, Source Outdoor worked with the hotel’s design team to customize the Atlantic chaise lounge with sling fabric options that would fall in line with the color scheme specified by the hotel.

The installation included 325 custom pink and 50 white on white Atlantic chaise lounge chairs, which were accented with orange cushions. These Atlantic chaise lounges, selected by the W, are made of a synthetic sling fabric with a powder-coated aluminum frame, are rust resistant, lightweight and stackable. The lounge chairs are also made in the US, and have a lifetime warranty.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Source Outdoor was established in 2008. It now has a new 120,000-square-foot manufacturing facility, with revenues exceeding $20 million per year. Gerald Shvartsman is the founder and CEO of Source Outdoor.