Speakers announced for summit on development, design



Cleveland, Ohio—Hotel Design magazine, part of the HotelWorld Network, today announced the expert speakers for its groundbreaking new summit on the future of hotel design.

transform: design differently will take place July 13-14, 2010, at the St. Regis Deer Crest Resort in Park City, Utah. This invitation-only event will focus on universal and socially responsible design that puts the traveler at the center of every project.

Confirmed speakers for the event include Virgin Group Managing Partner Anthony S.

Marino; Adriane Berg, CEO of Generation Bold; and Cynthia Scott, Ph. D., faculty member at Presidio Graduate School.

Marino will present a session titled “Virgin Group: Re-inventing the leisure experience” on brand strategy with an emphasis on Virgin’s reputation for re-inventing saturated markets like hotel and travel. He is a member of Virgin’s global leadership team which directs the Virgin Group’s investment program and brand strategy.

“We are extremely fortunate to have such a great line up of innovative speakers slated for our inaugural event,” says Stacy Silver, executive director, HotelWorldNetwork events. “Our attendees will be hearing from true thought leaders who will share their expertise and help attendees and sponsors co-create the next generation of hotel design.”

In addition, Adriane Berg, CEO of Generation Bold, will give a session on designing for the boomer, older adult and family caregiver markets; and Cynthia Scott, Ph.D., faculty member at Presidio Graduate School, will present a session on the ethical economics or “ethonomics” of sustainability.

The program also will include an educational panel session specifically about design ROI where attendees can hear from design leaders, hotel operators and financiers about how to create stimulating spaces that provide hard-line payback. The discussion will touch on when and how to renovate, the role of guest-centric technology, the influence of intergenerational travel and whether sustainability can mean profitability.

“Our attendees include all the players involved in hotel development, including developers, operators, architects, designers, purchasing agents and other key disciplines,” says Mary Malloy, publisher Hotel Design magazine. “We have strived to create a well-rounded speaker program that will address the future business needs of all our attendees and help them take home innovative ideas to improve their business.”

Invited attendees of transform: design differently will learn invaluable expert advice for their business and will have many opportunities to network with sponsors who have an equal stake in the future success of hotel development. Please visit http://transform.hotelworldnetwork.com to request an invitation if you have not already received one.

Sponsors for the summit include major furniture, fixtures and equipment vendors for the hotel industry, including Aqua Hospitality, Cheng Meng Furniture, Contract Décor International, Cornell University School of Hotel Administration, Evolve, Global Allies, iWorks, Lacquercraft, MCP, Modern Line Furniture, Regal Mirror, Sealy, Serta, Soho Myriad and Valley Forge Fabrics Inc.

The transform: design differently complete schedule of events and sessions will be announced shortly. Please visit http://transform.hotelworldnetwork.com to see our updates regularly!

For event sponsorship opportunities, please contact Stacy Silver at (954) 306-0747 or [email protected].



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