The 30-acre oceanfront Springmaid Beach Resort in Myrtle Beach, S.C., started a property-wide renovation project. The transformation saw the demolition of the 1950s-era Marlin's cafeteria and the Cypress guestroom building. In their places, the resort will construct a new waterfront focal point for the resort, including a registration and lobby area, ocean view restaurant with outdoor seating, lobby bar, "grab & go" snack area and outdoor entertainment courtyard.
In addition, the renovation will include a complete makeover of all 452 remaining guestrooms that are located in the Live Oak and Palmetto towers. All guestrooms will have an ocean view, private balcony, 40-inch HD TVs, and a resort-themed design palette.
The property will be rebranded as a DoubleTree by Hilton upon completion of the renovation.
Purchased in December 2014, the Springmaid Beach Resort is owned by an affiliate of Los Angeles-based Integrated Capital, LLC, along with its joint venture partner KBS Strategic Opportunity REIT II.
Situated on a quarter-mile stretch of Atlantic shoreline at the south end of Myrtle Beach's Ocean Boulevard, the property has six pools, an 18-hole miniature golf course, fitness center and two full-service restaurants. The resort also has lawns and a 35,000-square-foot conference center that can accommodate up to 600 guests.