Design firm SR3 – along with five other design firms – showcased “unconventional designs” in the recent Network of Executive Women in Hospitality’s (NEWH) Los Angeles founding chapter's holiday soiree and scholarship presentation.
NEWH is a networking organization for hospitality industry professionals.
The highlight of the gala was a fashion show where the six hospitality design firms showcased garments made from decorating materials commonly used in their design projects. The gowns were auctioned, with the profit used for the NEWH scholarship.
Beverly Hills-based SR3 Design came up with a 1930s-inspired evening gown that incorporates Italian silks by Brochier, and Indian cotton/poly blends by Soleil Blue. Glass-beaded wall coverings by Innovations Wallcoverings embellish the overskirt, and acrylic rings by Envel design, colored glass discs by Preciosa, and metal adorn a hat that completes the ensemble. All the materials were donated to SR3 Design by the manufacturers.
The design team for the gown included SR3 Design design principal, Oz Ekviriyakul, design director Melissa Messmer, and designers Elaine McCorkle-Castro, Nana Webster, Erin Kendrew, and Laurel Marlantes, who also modeled the gown. Seamstress Lauren Williams of LMW II Designs sewed the gown.
The total proceeds from the gala were estimated at $30,000and the gown by SR3 Design earned $1,500 at auction. Eleven students pursuing higher education in the hospitality industry were awarded $40,000 in scholarships.
SR3 Design, launched in May 2011, specializes in hospitality and leisure architectural design.
SR3 Design junior designer models a 1930s-inspired ensemble made from materials commonly used by the Beverly Hills-based interior architecture firm in its hospitality work.
From left- design principal Oz Ekviriyakul, designer Erin Kendrew, seamstress Lauren Williams (LMW II Designs), marketing director Matt Fonda, designer and model Laurel Marlantes, director of global product development David Pascual, designer and NEWH board member Elaine McCorkle-Castro