Starwood Hotels refreshes New York City portfolio

Starwood Hotels & Resorts Worldwide announced that, together with its owner and developer partners, it has invested more than $400 million to revitalize its New York City portfolio of hotels. Newly renovated properties include the Sheraton brand’s flagship hotel – Sheraton New York Times Square Hotel, W New York – Times Square, W New York – Union Square, W New York, The Westin New York at Times Square and The Westin New York Grand Central.

Starwood also enhanced its New York City portfolio with the addition of several new properties in the past three years, including The Chatwal, a Luxury Collection Hotel, Sheraton Tribeca New York Hotel, and W New York – Downtown. All nine of Starwood’s distinctive global brands are represented in New York City, where the company has a total portfolio of 21 hotels.

The Sheraton brand’s flagship hotel – Sheraton New York Times Square Hotel – completed its top-to-bottom renovation in March. All 1,781 guestrooms and suites, public areas, the fitness center and meeting facilities have been transformed. With a classic, metropolitan aesthetic, the hotel’s 60,000 square feet of fully renovated meeting space is infused with light and has a design scheme with warm, geometric patterns. Sheraton New York Times Square Hotel also has aClub Lounge with views of New York City, as well as a fitness center. Located between Central Park and Times Square in the midtown business and entertainment district, the hotel offers Sheraton amenities and VIP services that cater to both business and leisure travelers.

The Westin New York at Times Square is located in Broadway. The Westin New York at Times Square is within walking distance to 40 theaters as well as world shopping, restaurants, and New York City’s famous landmarks. With a total of 873 hotel rooms and suites, the Westin recently renovated 330 deluxe rooms with views of the Hudson River, the Empire State Building and 42nd Street. The Westin Heavenly Bed and new Heavenly Shower anchor the guestrooms while upgrades include large flat screen televisions, a floating desk which adds flexibility, new colors, and brightly enhanced bathrooms with added vanity and shelf space. The hotel also has a newly renovated and complimentary 24 hour Westin WORKOUT fitness studio. The hotel offers 34,000 square feet of meeting and banquet space with three ballrooms and 32 meeting and breakout rooms. Recently, over 24,000 square feet of meeting space was renovated with fresh color patterns and bright new lighting technology, complimenting natural light throughout the foyer spaces and atrium conference rooms. The hotel has a Shula’s Steak House and is interconnected to a 200,000 square foot entertainment and retail complex featuring movie theatres, restaurants, and shops.

Starwood's W New York Union Square


The Westin New York Grand Central debuted in October 2012 after completing extensive renovations to the historic, landmark property, formerly known as the New York Helmsley Hotel. The multi-million dollar renovation resulted in a complete redesign of the hotel’s 774 guestrooms and its more than 14,000 square feet of renovated meeting and event space. The hotel also unveiled its new Madison Ballroom, a 2,800 square foot space with 18 foot ceilings. Improvements to the hotel’s meeting space include the addition of four new break-out rooms, teleconferencing capabilities, fiber optics, and some of the highest bandwidth in Manhattan. As part of the renovation, the lobby bar/restaurant was extended to 42nd street to include The LCL: Bar & Kitchen, NYC. Located in midtown Manhattan with stunning views of the Empire State Building, Chrysler Building, and East River, The Westin New York Grand Central is the brand’s newest flagship hotel in New York City, joining The Westin Times Square.

W New York – Union Square recently launched its newly redesigned Living Room, the final stage of the hotel’s multi-layered renovation project. Inspired by the neighborhood’s merging of traditional and contemporary styles, the new Living Room design by New York-based Krause + Sawyer, has an “Uptown Meets Downtown” narrative, yet also preserves many of the landmark 1911 Beaux Arts building’s original design details, such as its turn-of-the century Great Room with 23-foot high gilded ceilings and grand windows. The hotel’s renovation also included all 270 guest rooms, the Extreme WOW and WOW suites (the W brand’s take on top suites), Todd English’s Olives restaurant, and the destination bar Lilium by Gerber Group. The complete transformation is part of W’s ongoing, $100 million commitment to renovating 11 of its properties across North America, and combines form and function with cutting-edge design to offer a fashionable escape in the heart of downtown Manhattan.

W New York – Times Square completed renovation of its Extreme WOW and WOW suites. Designed to be a bedroom by morning but an event space by night, the Extreme WOW suite is ideal for intimate dinners, fashion presentations, film screenings, and listening parties. Highlights include a dining room table for eight that spins and rises hydraulically to become a bar, two plum-hued “hanging” chairs in the living room, a circular bed with unparalleled views of the New York skyline, a new sound system, kitchenette, and a built-in DJ Booth. The hotel’s newly refurbished WOW suite offers the same skyline views, as well as two bedrooms, and a combined living room/dining room with wet bar nook.

W New York, located at 541 Lexington Avenue, completed renovations to its 9,020 square feet of meeting facilities. Designed in collaboration with New York-based interior firm d-ash design, the hotel’s newly refurbished meeting space includes eight break-out rooms and the 3,690 square feet signature Great Room, which has played host to weddings, concerts and high-profile events. Assembly 3, looking over the hotel’s Living Room is a location for a post meeting reception, where a number of seating areas allow for a private escape or a small group gathering. The re-imagined Assembly 2 and Assembly 1 fuse flexible layouts with breakout spaces and reflection areas.

Starwood's W New York


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