Starwood plans W Hotel in Brisbane

Starwood Hotels & Resorts Worldwide entered an agreement with Shayher Leisure Holdings to debut the W Hotels brand in Brisbane, in the state of Queensland, Australia. Scheduled to open in early 2018 as part of a mixed-use development, W Brisbane is being eyed to bring a new interpretation of modern luxury to George Street at the western end of the central business district, overlooking the Brisbane River.

Starwood's latest signing marks the re-entry of the W brand to Australia. First introduced in 1998, W Hotels now has more than 44 hotels and retreats in various destinations around the world.

W Brisbane will join Starwood's 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019. Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta.


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Located on 300 George Street by the Brisbane River, the mixed-use development is a joint venture between Shayher Group and Pau Jar Group of Taiwan. The development will be comprised of three separate towers. W Brisbane will occupy one tower, while the other two towers will be used for office and commercial space and high-end residences. The development will also feature podium level retail outlets.

W Brisbane will have 305 guestrooms, including 25 suites and an Extreme Wow Suite, the W brand's reinterpretation of the traditional Presidential Suite. It will also have more than 10,333 square feet of meeting and event space, as well as a 24-hour WIRED business center, spa, FIT workout facility, WET indoor heated swimming pool, and W Hotels The Store. In addition, the hotel will house three restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge.

W Brisbane joins Starwood's collection of 23 hotels and resorts across the Pacific region, which includes the recent openings and announcements of Sheraton Deva New Caledonia Resort & Spa; Sheraton Melbourne Hotel; Four Points by Sheraton Brisbane; Sheraton Resort & Spa, Tokoriki Island, Fiji; The Westin Perth; and Aloft Perth Rivervale. 

Photo shows one of Starwood’s properties in Australia, Sheraton Melbourne Hotel