Starwood's in-house design team, Novogratz, helps renovate W Hoboken

W Hotels Worldwide announced that, as part of the second wave of renovation projects to reinvigorate its iconic North American portfolio, W Hoboken will see each of its 265 guestrooms and suites updated by Starwood's in-house design team. The upgrade is inspired by Frank Sinatra and baseball.

W Hoboken’s room categories include: Cozy Room, measuring on average 330 square feet; Spectacular Room, measuring on average 448 square feet; and Extreme Wow Suite, measuring on average 1,088 square feet.

Meanwhile, a custom-designed 25 foot chandelier by Madlab will be installed in the hotel's Great Room. These renovations follow the February 2014 opening of the new destination bar, LuLu's, designed by Novogratz.

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The renovation projects of W Hotels Worldwide is a strategy that focuses on enhancing the W portfolio and $100 million investment of the brand and its ownership groups with updates to public spaces, new signature bar and restaurant concepts and guestroom updates in key markets including New York, Los Angeles, Chicago, Seattle, Mexico City and Washington, D.C.

Established over 14 years ago, W Hotels is on track to reach 60 hotels by 2017. New W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur and Sante Fe, Mexico, while upcoming W Retreats include Goa and Mexico's Riviera Maya.

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