Starwood’s in-house design team remodels W Montreal

W Hotels, part of Starwood Hotels & Resorts Worldwide, completed a total renovation of all guestrooms and suites at W Montreal in Quebec. The 152-room hotel, which opened in 2004, sits between the city’s financial district and historic Old Montreal.

Led by Starwood’s in-house design team, the renovation project was predominated by a locally inspired reinterpretation of French neoclassical elements — such as chevron patterns in walnut and brass tables — and Montreal’s underground culture.

There are gold accents throughout the hotel’s corridors, which pay homage to its former life as a bank.


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Guestrooms have white murals referencing Old Port architecture. The rooms also have open-concept bathrooms, and custom wallcoverings with a faux marble print that serve as background for graphic representations of oversized architectural moldings.

Each room also has a cocktail corner and Mix Bar that is backed by mirrors and highlighted by a yellow accent. Each room similarly has low lounge seating; cocktail tables; and a bed framed in LED lighting with a black fur throw.

There are also television units rendered in mirror and shaped like a fireplace mantel, as well as Artemide Tolomeo lamps framed in ceiling medallions and mounted vertically on mirrored surfaces to create nightstands and desk lamps. Custom wallcoverings with a faux marble print background and graphic representations of oversized architectural moldings come together to blend gothic, rococo and neo-classical influences.

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Hotel supply companies are already announcing products that match the popular hue.

Located within the city’s former World Trade Center building, the property will feature 341 guestrooms and 92 residences.

The design and development company launched Populate Procurement, the new name and brand platform for its procurement services group.