Starwood to Expand into Arabian Gulf with New Sheraton

Starwood Hotels & Resorts Worldwide, Inc. will expand its presence in the Arabian Gulf emirate of Sharjah with the opening of the 220-room Four Points by Sheraton Sharjah Hotel in 2013.

Owned by Dr. Hassan Ahmad Ibrahim Al Marzouqi, the hotel will be part of a mixed-use office, residential, retail and hotel development ideally located across from the buzzing Central Souk area of the city.

According to Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, Middle East (EAME), the partnership is one that dovetails with Starwood's strategy to expand its portfolio of hotels in the UAE:

"We are delighted to partner with Dr. Hassan Ahmad Ibrahim Al Marzouqi as we debut our Four Points by Sheraton brand in Sharjah. With the combination of rich culture and tradition, a robust economy and endless sunshine, Sharjah is poised to revive its position as a major travel destination in the region."

Located on the King Faisal Road in downtown Sharjah, the Four Points by Sheraton Sharjah Hotel will comprise 187 rooms and 33 suites, an all-day dining restaurant, fitness centre and outdoor pool, four meeting rooms and a business centre.

The Architectural and Engineering Consultants for this Mixed Use Development of which the Hotel is part of are QHC - Architects and Engineers, a U.A.E. Based Leading Consultancy Firm with Offices in Sharjah, Dubai and Beirut.Starwood currently operates three Four Points by Sheraton hotels in the UAE, all located in Dubai.

The company has recently signed an agreement to open its first resort in Sharjah with the Sheraton Sharjah Hotel due to open in 2013. Starwood currently operates more than 50 hotels in the Middle East under eight of the company's nine brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. Starwood plans to open additional hotels under its Four Points by Sheraton brand in Saudi Arabia, Qatar and Syria.

 

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