With recent hotel openings in Ningbo, Sanya, Yangzhou and Xian, Starwood Hotels & Resorts Worldwide surpassed the opening of its 100th operating hotel in China with plans to open 15 additional hotels by the end of this year.
With eight hotels already opened in the first quarter of 2012, Starwood will open a total of 23 hotels in China in 2012, which is on pace with 2011 openings, making 2012 the second consecutive year the company has opened a record number of hotels here in any one year.
The company signed 12 new deals in China in the first three months of 2012, with Greater China accounting for 44 percent of its global pipeline. Since Starwood's debut of The Great Wall Sheraton Hotel in Beijing in 1985, China has now become Starwood's second largest market in the world after the the US.
Sheraton is slated to open nine new hotels across China in 2012, reaching a total of nearly 80 hotels there by 2015. More than one-third of Starwood's new hotels in China will fly the Sheraton flag. In mid-September, the Sheraton brand will also celebrate the opening of the first phase of the 3,863-room Sheraton Macao Hotel, Cotai Central which will be the largest Sheraton, as well as the largest Starwood hotel, in the world. It will offer three restaurants with poolside cafes, 20,000 square meters of meeting space and two outdoor swimming pools.
Westin will open four new hotels in China in 2012, resulting in a portfolio of 18 properties by year's end. The new Westin hotels will open across China, including in Ningbo, Xiamen, Changbaishan and Taiyuan. Approximately 70 percent of the company’s hotel openings in Asia this year are in China.
After the 2011 openings of St. Regis hotels in Tianjin, Sanya, and Shenzhen, Starwood's Luxury Collection brand will open two hotels this year - Twelve at Hengshan in Shanghai and The Royal Begonia on Hainan Island, China's first Luxury Collection resort. The Luxury Collection first launched in China in 2010, with The Astor Hotel - in Tianjin.