Sterling Hotels debuts in Dubai

Sterling Hotels, a brand of Preferred Hotel Group, debuted in Dubai with the signing of Grand Excelsior Hotel Bur Dubai (formerly Dhow Palace Hotel) and Grand Excelsior Hotel Al Barsha Dubai, both operated and owned by Bin Haider Hospitality, a subsidiary of Mohammed Omar Bin Haider Group.

In addition to marking a new presence for Sterling Hotels in the metropolis, these sister properties enhance Preferred Hotel Group’s overall footprint in the Middle East, now totaling 13 hotels and resorts.

The four-star sister properties are positioned for corporate and leisure travelers alike. They both have outdoor rooftop pools, fitness centers, several restaurants that serve international cuisines, and Arabic designs. 

Grand Excelsior Hotel Al Barsha Dubai is located in the Al Barsha area of Dubai and has 230 guestrooms and suites. Grand Excelsior Hotel Bur Dubai is situated in the heart of the city’s diplomatic district, near Burjuman Centre, and has 282 guestrooms and suites.

As members of the Sterling Hotels collection, Grand Excelsior Hotel Al Barsha Dubai and Grand Excelsior Hotel Bur Dubai receive support through a portfolio of business solutions, which include distribution services worldwide, technology solutions, a dedicated international sales team and communications and marketing support. In addition, both hotels offer guests the opportunity to enroll in the new iPrefer guest loyalty program, which extends points, status, and special benefits such as complimentary Internet and early check-in/late check-out privileges to members upon every stay at more than 450 participating Preferred Hotel Group properties worldwide.

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