Novotel New York Times Square completed its $85-million revamp financed by the owners, real-estate asset management companies Charters Lodging Group and Apollo Global Management. The complete renovation was led by design firm Stonehill & Taylor, and it included a new restaurant, Supernova, and an exclusive outdoor Terrace, providing views of Times Square.
Stonehill & Taylor's design work starts at the West 52nd Street entrance and carries through to the new Supernova restaurant and outdoor Terrace on the seventh floor.
The redesign of the lobby was inspired by the concepts of celebration and passage of time, both envisioned in reference to the pop culture and calendar-flipping significance of New Years' Eve in Times Square. The lobby space now has updated seating, constant imagery flashing on LCD flat screens and a newer check-in experience.
The hotel arrival experience includes ambient sound, video art, purposeful materials and lighting. Computer-controlled hexagonal LED ceiling panels illuminate in different colors, complementing changing music and sounds throughout the day. The renovation further integrated the lobby and seventh floor public spaces into a space with views of Times Square.
The hotel's outdoor Terrace is a centerpiece, providing 5,700 square feet of social space seven floors off the ground. Walkways, tables for bar service, foliage and fire pits are available.
Reflecting the location of Novotel New York in the heart of the Theater District, Supernova restaurant evokes a contemporary design while offering American comfort food and classic American cocktails. Supernova also offers specialty cocktails crafted at The Bar.
Each of Novotel New York's 480 guestrooms was refashioned into a deluxe space in keeping with the hotel brand's contemporary "Next Room" design theme. Anchored by the back-lit headboard of a duvet-covered bed, rooms will unfold with clean lines, colors and state-of-the-art comforts. New design concepts include new lighting, 46-inch flat screen TVs, WiFi access, workspace with iPad docking stations, and soundproof windows that open and close. Bathrooms were laid out with steel surfaces and glass showers beneath new lighting.