Stonehill & Taylor wins redesign of Novotel flagship

New York-based architecture and interior design firm Stonehill & Taylor was awarded the redesign of the Novotel Hotel Times Square, following an invited competition. The New York location is considered the North American flagship property under the Novotel brand, which will be fully upgraded to that status.

Novotel New York Times Square was acquired by Chartres Lodging Group in a joint venture in February 2012, from a subsidiary of Accor Business and Leisure Management. Accor will continue to operate the hotel under the Novotel flag, in a long-term management agreement.

Stonehill & Taylor’s complete redesign of the hotel includes all 480 rooms and public spaces.

 

The hotel is located on 52nd Street and Broadway in Midtown Manhattan, with views of Times Square.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.