New York-based architecture and interior design firm Stonehill & Taylor was awarded the redesign of the Novotel Hotel Times Square, following an invited competition. The New York location is considered the North American flagship property under the Novotel brand, which will be fully upgraded to that status.
Novotel New York Times Square was acquired by Chartres Lodging Group in a joint venture in February 2012, from a subsidiary of Accor Business and Leisure Management. Accor will continue to operate the hotel under the Novotel flag, in a long-term management agreement.
Stonehill & Taylor’s complete redesign of the hotel includes all 480 rooms and public spaces.
The hotel is located on 52nd Street and Broadway in Midtown Manhattan, with views of Times Square.