Streaming music and bandwidth

Matching up the right music and atmosphere is a perfect mix for guests. Pictured here is the InterContinental Milwaukee.

Matching up the right music and atmosphere is a perfect mix for guests. Pictured here is the InterContinental Milwaukee.



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Hotels no longer have to fear that their music selection will grow out of date thanks to the capabilities of music streaming. “We previously had a traditional music system found in the average office space,” said Timothy Smith, GM of the InterContinental Milwaukee. “We came across the system we have now that streams music from the Internet, and while it was initially a bandwidth concern we don’t have any problems.”

The InterContinental Milwaukee eliminates some concerns by having a separate line of bandwidth for the hotel’s meeting space, but maintains that the connection required to operate the hotel’s music selection is minute, compared to a single guest’s laptop streaming the same content.

“If our main Internet line ever went down, I could re-connect via a Wi-Fi connection and have everything up and running again, music-wise, in minutes,” Smith said. “By the time it would be fixed, I don’t think anyone would even notice.”

Clayton Burton, CEO of Applied Media Technologies, is seeing less resistance from hotels every day in regards to using music streamed over the Internet. According to Burton, the technology is simply evolving faster than hotels are able to update.

“Bandwidth that would have been considered top of the line two years ago is now extremely out of date,” Burton said.

Burton also said that businesses don’t have to stream music content at the same speeds that some websites require. 

Another option for hoteliers will be available next year from AMTC’s EOS product in the form of a hybrid media player capable of streaming music from the Internet while storing music internally in order to save on bandwidth costs and as protection in the event of Internet failure.

“The hybrid player is driven mostly by the accessibility of content,” Burton said. 

“Some content can only be accessed by licensing via streaming, but by using locally stored content as well, you get the best of both worlds.”