Studio HBA completes $38M renovation of San Francisco Marriott

Studio HBA, a division of hospitality design firm Hirsch Bedner Associates (HBA), completed a $38-million renovation that transformed a 1929 Vantaggio building in San Francisco’s Union Square into the Courtyard Marriott Union Square. The hotel now has 17 stories and 166 guestrooms, 16 of which are newly added. 

The hotel was originally built in 1929, so Studio HBA preserved the high ceilings and Art Deco detailing typical of that time period. Modern touches were added, such as technological enhancement.

Studio HBA used a color palette of gray, cobalt, sapphire, chartreuse and accents of silver and gold.  The front desk is accented by a custom glass art piece within an oversized ornate frame painted in gold and highlighted with hidden LED lighting. Other elements in the reception desk spaces include a reflective smoke glass, white dimensional wood and Carrara marble.


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At the arrival area, there are six-foot, multi-tiered chandeliers comprised of glass spheres centered on high arched windows. Gray drapery frames the windows. Original plaster detailing on ceilings and walls in the lobby were restored and enhanced with gold accents. Artwork is featured in a gallery-style arrangement throughout the space.

Media pods were reconceived as semi-private seating areas with cantilevered wood ceiling elements and suspended decorative lighting, making them suitable for both work and dining. Meanwhile, tobacco-colored leathers, polished rose gold and bronze accents, and solid wood tabletops are available in the dining space.

In the guest corridor, Studio HBA updated existing building details with gray door frames, as well as bold black and silver. The original exposed ceilings were maintained to keep the height, and all utilities were updated and organized. The carpet has a watercolor feel. For lighting, Studio HBA used starburst design with crystal globes.

Guestrooms contain references to the San Francisco art scene, such as a splatter paint artwork above the bed, and black and white graphic pillows on the sofa. A collection of grays and blue accent the room with ebony case goods, accessorized with stainless steel metal accents. For lighting, available are a stainless floor lamp with polished chrome shade, clear glass table lamps with a white silk shade, and a mercury globe desk lamp.  There is a full-length mirror with beaded frame next to the dresser. The carpet is in gray.Bathroom details include linear gray tile on the walls. The fixtures and mirror are Art Deco in styling juxtaposed with white countertops and chrome vanity legs and base.