Sunfire Asset, InterContinental to open Holiday Inn Express in Perth, Australia

IHG (InterContinental Hotels Group) is introducing one of its hotel brands to Australia, with the signing of the Holiday Inn Express hotel in a Perth CBD location.

Perth-based developer Sunfire Asset engaged IHG to manage a new-build 224-room Holiday Inn Express hotel, to be located at 257 Adelaide Terrace, overlooking the Swan River.

The new $36-million development will incorporate a 20-floor hotel and a circa 1888 heritage house, with construction expected to commence in mid-2013 and the opening slated for early 2015.

As a Holiday Inn Express hotel, it will offer guestrooms with a consistent layout and a range of amenities, including a “Grab & Go” breakfast, meeting spaces, self-service facilities including laundry and complimentary Wi-Fi.

The development addresses the demand for additional hotel rooms in Perth, which boasts Australia’s highest CBD hotel occupancy rates, sitting at 85.1 percent in December 2012 and forecasted to rise to 88.2 percent in the financial year to June 2015. The average price of a Perth hotel room is also expected to increase 30 percent by December 2015.

Holiday Inn Express is one of nine IHG brands, including three brands currently operating in Australia -InterContinental, Crowne Plaza and Holiday Inn. First launched in 1991, the Holiday Inn Express brand has grown to more than 2,190 hotels worldwide - the biggest brand portfolio within the IHG estate. Also debuting in India, Bahrain and Thailand this year, Holiday Inn Express continues to expand across AMEA (Asia, Middle East and Africa), with 12 hotels (and 2,877 rooms) currently operating and 35 hotels in the pipeline. India will be home to 15 of these hotels, with 12 planned for Indonesia.

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