Switching up the sounds

If a property has gone far enough to install different zones for music, then they care enough about the selection to know it should change as the mood of the hotel evolves throughout the day.

“It goes a long way to consider your location,” said Pamela Hernandez, vibe manager for the Hard Rock Hotel Cancun. “As a hotel in Mexico, we try to mix up what we normally play with something that fits our location. We want to keep our classic bands that we like to play, but depending on the guests we have and our occupancy we have to be willing to switch it up.”

At the time of this writing, Harley Davidson is celebrating its 110th anniversary in Milwaukee, which is host to the organization’s global headquarters. One way that the InterContinental Milwaukee is accommodating these guests is by providing music in its lobby and restaurant that would fit their tastes.


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“These travelers are passionate enough to ship their motorcycles here from other countries, so it goes a long way to re-align ourselves for them,” Timothy Smith, GM of the property, said. “When a location is playing music that you like, that creates a feeling of comfort, and that can affect anything from a guest’s feel about their stay to buying decisions. And from the perspective of pleasing the guest, it just makes sense.”