Transprint launches new global corporate identity

New York -- Transprint, an international design leader recently acquired by Colorep, has launched a new corporate identity, including a new logo and a new website (we will continue to use our current domain for the transition – www.transprintusa.com) to emphasize its global leadership in fashion, architectural products, industrial finishes and other items requiring the best in design.   

Formerly known as Transprint USA, Transprint remains the largest producer and supplier of top quality heat-transfer paper in the United States, for design, fabric, and finished goods. Now, with the power of Colorep, Transprint is expanding its reach to become a stronger global presence. At a time when some competitors in the industry are struggling, Transprint is growing.    

The company's new corporate identity package, featuring new signs, marketing communications, and other materials, uses blue and green to communicate Transprint's commitment to sustainability and improving the environment. "The new identity reflects the quality, beauty and flexibility that have been hallmarks of our business for 25 years," says Bonnie Julian, vice president of design and marketing for Transprint. "We also intend for our look to reflect our passion for this business."

The union of Colorep and Transprint has yielded new technologies and innovations, including:  

  • AirDye® - A new sustainable alternative to traditional dyeing and decorating processes.  AirDye technology doesn't pollute or use water, helps keep the air clean, and requires 50 to 80% less energy than standard methods of dyeing.  The new technology has huge environmental benefits, while at the same time offering new and enhanced design opportunities. Products made with AirDye technology are vivid, stylish, and good for the planet. More information, see www.airdye.com.
  • New tools to create success. Over the years, Transprint has developed a collection of more than 15,000 designs, from realistic dimensional textures to the newest catwalk trends to rich four-color process designs. New collections are introduced every season. The company also offers forecasting of color, fashion-forward designs and trends, wide width solids, and greater customization through digital upgrades.   

Customers will continue to enjoy the impeccable customer service that's been a hallmark of Transprint. The company will also host a series of webinars to introduce its new line.    

As a world innovator, Colorep is passionate about creating new printing and dyeing technologies that help to sustain the planet while offering excellence in quality, value and accessibility. Colorep's revolutionary technologies -- AirDye and ecobanner -- come to life in its subsidiaries, Transprint and BetaColor, each making those sustainable technologies available around the world. Colorep is headquartered in Rancho Cucamonga, CA. For details, see www.colorep.com.

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