NEW YORK – Travelclick, provider of revenue generating solutions for hoteliers worldwide, acquired Rubicon, a provider of competitive market intelligence to the travel and hospitality industry.
Tim Hart, former CEO of Rubicon, will become Executive Vice President and head of Travelclick’s Business Intelligence division and will report to Larry Kutscher, CEO of Travelclick.
In a conference call this morning, Kutcher said a key strategy in the partnership will be "to get more chains to participate and to get large independent hotels to participate" in the combined product lines.
Hart said, "The combination of [Rubicon's] data and [TravelClick's] tremendous new product and platform from a user-interface perspective will serve our customers very well."
Together, the combined organization will bring best-in-class business intelligence products and services to the hospitality and travel-related industries. Both Rubicon and Travelclick’s customers will benefit from the unique combination of the substantial data and technology assets each company brings to the table. This will provide a common platform that delivers value to hotel chains, independent hotels and other industry stakeholders.
“The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions,” said Kutscher. “By bringing together Rubicon’s strong relationships with major hotel chains and Travelclick’s established property-level relationships, we have created a unique and powerful offering. With Rubicon and its professionals as part of the Travelclick team, we are positioned for rapid growth and to serve our customers better than ever before.”
Commenting on the acquisition, Hart said, “For some time we have been looking for the right partner to help us grow. After an extensive search and months of discussions, we determined that Rubicon could grow its business and better serve its customers by joining forces with Travelclick. Travelclick has similar values and a strong business and technology platform with many of its products available as software-as-a-service (SaaS). By leveraging Travelclick’s strong SaaS technology we will be able to better serve individual hotels with a more flexible platform and provide greater local resources to our hotel chain customers. The more we learned about each other’s organization, the clearer it became that together we bring more to our clients than either of us do on our own.”
For years, hotel chains have worked closely with Rubicon to leverage competitive pricing and forward-looking demand data to improve their pricing and revenue management processes. With Rubicon as part of Travelclick, the company can provide the hospitality industry the most complete business intelligence offering available.
“The Travelclick/Rubicon combination adds a whole new dimension of flexibility and usability to hotel business intelligence,” said Christopher Cowdray, CEO of Dorchester Collection, a group of distinctive independent hotels. “Each Dorchester Collection property is unique within its respective market. The data and products that we will receive as a result of the combination of Travelclick and Rubicon will allow us to better compete in each market in which we do business.”
Kutscher concluded, “Over the coming months, Tim will lead the combined Travelclick business intelligence team to roll out new products and services. For the Demand Position product in particular, there is an opportunity for a broader range of hotels to contribute data, due to Travelclick’s deep relationships with independent hotels. Today’s acquisition is a win-win for both Rubicon and Travelclick’s clients – better data, better technology and best-in-class service.”