Wyndham Hotel Group has debuted a new brand identity for its TRYP by Wyndham brand, including an updated logo as well as public-space and guest-room designs created by created by New York architecture and interior design firm BBG-BBGM, suitable for hotel conversions and new-construction projects.
The new interior schemes embody both a celebration of cosmopolitan life as well as the brand’s Spanish heritage; Wyndham Hotel Group acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain in June 2010.
The revamped public spaces at TRYP properties will feature a loft-like lobby area with eclectic, residential-esque furniture within a rather industrial backdrop, called Plaza Central.
In addition to a welcome area with check-in pods, an interactive “blog wall” that provides information and local points of interest for guest and staff use, the hotel will also serve Lavazza Italian coffee, as well as draft beers, Mediterranean wines and cocktails.
Echoing the stark-yet-stylish lobby, the guest rooms will feature a muted palette with bursts of bright colors set against hardwood-like floors, an oversized drafting desk, and graphic “word walls” with local urban references.
Amenities at all U.S. hotels will include free wireless Internet service, signature premium breakfast buffet focused on healthy meal selections and a fitness center.
As part of the chain’s Own the City brand culture, members of the hotel staff, or TRYP Ambassadors, will undergo continuous training to gain extensive knowledge of the city in which the property is located so they can help guests navigate key attractions as well as off-the-beaten-path venues.
Travelers can anticipate seeing the updated brand identity on exterior signage on new TRYP by Wyndham hotels including the recently opened TRYP Berlin in Germany, the first to showcase the new signage, and the TRYP New York City – Times Square South, scheduled to open by the second quarter of 2011. All hotels are anticipated to reflect the new brand identity standards over the next 18 months. TRYP by Wyndham represents over 90 hotels and approximately 13,000 rooms across Europe and the Americas.
The select-service, mid-priced brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and Montevideo, Uruguay. Set to debut next are TRYP by Wyndham hotels in New York City, Madrid, Lisbon and Medellín and Bogotá, Colombia.
Wyndham and Sol Meliá will continue to work together to develop the brand globally and market the brand through their central reservations systems and loyalty programs to offer a unique competitive advantage.