Malaysian hotel group Tune Hotels has announced its aggressive roll-out plan for India with a target of 100 new hotels over the forthcoming years. The first 100-room property will open in Ahmedabad, Gujarat this April, and the property is expected to “reflect the core principals of the Tune Hotels brand – international class accommodation that offers great value and great savings”.
Tune Hotels considers the Indian market as a huge opportunity, so that while most hotels in India tend to have 100 rooms per property, the company is looking to have between 100 and 200 rooms. The brand will also look to focus on the Indian wedding market, which it sees as offering huge potential for the visiting friends and relatives (VFR) market and the opportunity to house a full family in one single hotel.
The Gujarat hotel will be closely followed by a 120-room hotel in Bhiwadi, Haryana, by the end of 2013 and a 200-room hotel near the New Delhi Railway Station in early 2014. Besides Delhi, Mumbai, Calcutta, Bangalore, Hyderabad and Chennai are the other major capitals that Tune Hotels are looking to confirm a presence. Others in the pipeline are in Neemrana and Jaipur in Rajasthan, Chandigarh, Punjab and Bhavnagar, Gujarat.