Value Place continuing investment

The brand recently completed five $500,000 hotel renovations at properties in Lubbock, Texas; Greenwood, Ind.; Akron and Mentor, Ohio. These renovations are part of Value Place's national effort to enhance corporate- and franchisee-owned properties, all new construction between 2002 and 2013.

The updates include upgraded lighting, beds and televisions, as well as amenities including high-speed, wireless Internet.

In January the company launched a new national growth strategy with the goal of increasing its corporate- and franchise-developed properties around the country. 

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Value Place’s expansion plans for the next three years include the acquisition of land to build corporate-owned hotels in metropolitan markets, including Atlanta, Cleveland, Denver and southeast Florida, among others.

 

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In addition to a new deal to expand in Denmark, the chain also is growing in France, Greece and Vietnam.

The new platform will provide detailed meetings and event information about the brand’s portfolio of more than 5,700 participating properties.

The newly added properties add a total of 337 guestrooms to the owner/operator's portfolio.