Cachet Hotel Group (CHG) and its joint venture partner Drai's Enterprises (Drai's) announced expansion plans for Greater China with the unveiling of the venture's first venue, Drai's Noir, which is scheduled to open at Cachet Boutique Hotel in Shanghai in December.
Spanning nearly 1,000 square meters (10,764 square feet), the venue will include an ultra lounge, VIP room and a main room with views of the Nanjing Road.
Designed by Victor Drai, Drai's Noir will have four distinct spaces: the Grand Staircase, Library, Main Living Room and Bedroom. While the Main Living Room will be the heart of the lounge featuring the DJs and table service for guests, there will also be exclusive and intimate niches for smaller groups.
The CHG/Drai's partnership plans to open multiple nightclubs, noirs and supper clubs in five new cities per year.
The Drai's brands include: Drai's Nightclub, a multi-level club of at least 500 square meters (5,382 square feet) with a dance floor and LED lighting systems; Drai's Noir, with typical space ranging in size between 300 square meters (3,229 square feet) and 500 square meters (5,382 square feet); and Drai's Supper Club, a dining and entertainment complex housing a restaurant, banquet facilities, bar and nightclub.
The venture currently has two signed letters of intent to open venues in Hangzhou and Wuhan, and is searching for a second standalone location in Shanghai for the development of the group's core product Drai's Nightclub.