Villa Florence announces phased makeover

Villa Florence, a property located in downtown San Francisco in the heart of Union Square, announced a phased makeover. The first phase of the makeover, costing $9.5 million, saw the transformation of the hotel's 182 guestrooms and corridors, and the addition of seven new guestrooms, so that the property now has a total of 189 rooms. The second phase will include upgrades to the lobby and meeting areas.

Upon the completion of the entire makeover, and with the new look, Villa Florence will be the only contemporary Italian-inspired boutique hotel in San Francisco. The design vision is said to be inspired by the concept of a modern day villa off a Florentine Palazzo. Building upon a legacy of evolving Italian design, the hotel's new interiors draw from the high fashion inspiration of Florence, showcasing a neutral color palette infused with texture and high contrast color accents.

Each guestroom highlights the building's architecture, featuring one-off pieces in each room, while the portraits in the guestroom corridors are inspired by the Renaissance. The Italian-inspired theme continues in the furniture selection for the rooms that feature cut velvet lounge chairs and large dramatic Peony flowers (reminiscent of Florentine flower markets) on guest bed headboards that pair with bed pillows featuring the Fleur-des-Lis, the symbol of Florence. Guestroom amenities include in-room desks with outlets and USB ports, reading lights and an ergonomic desk chair. Desks also feature built-in make-up stations.


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Italians were some of the first European explorers and settlers of California, and Villa Florence's new look builds upon this Italian legacy.

For dining, the property has Kuleto's and Bar Norcini, located at the hotel's entrance.

Other amenities include a business center, and an exercise/fitness room.

The hotel also has three meeting rooms that accommodate groups up to 70.

Originally erected for bridge-builders, the building became Hotel Manx in 1909, and – during Prohibition – was the location for a speakeasy.

Villa Florence is located in the heart of San Francisco's Union Square shopping district and in front of the Powell Street Cable Car line. The hotel's location also offers access to public transportation to anywhere in San Francisco.

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