Virgin Hotels looks to break into New York

The New York Post reports on Sir Richard Branson's Virgin Hotels brand and its quest to land a property in New York. Virgin Group is reportedly "scouring the city for locations." Said Branson, "Our Virgin Hotels team is exploring a variety of options and applications in New York City. "We love the energy of big market areas like Times Square but we equally love distinct neighborhoods with real communities, where Virgin would be a perfect fit." The Post reports that sources told Side Dish that Branson had considered 200 Lafayette St., between Broome and Spring streets, but while Branson loved the neighborhood, the space was too small to create an "efficient" hotel.

Branson also considered Brooklyn’s Clock Tower in Dumbo. He is also considering lower Manhattan. The financial district has "reasonably priced and ample office space and more families and locals moving in. "If only there were more neighborhood restaurants to keep the locals there on the weekends. Sounds like a new project for us," Branson said.

Virgin Hotels is also looking at Washington, D.C., Los Angeles, San Francisco, Miami and Las Vegas, cities where its airline already flies to.

Virgin Hotels will open its first hotel in Chicago, in late 2013.

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