VOA Architecture designs Virgin Hotels New York

Virgin Hotels and owner/developer Lam Group revealed the building designs for their first project together in New York City. Located on the southeast corner of 30th Street and Broadway in the NoMa neighborhood, Virgin Hotels New York is scheduled to open in 2017.

VOA Architecture was enlisted as the architect and interior designer, overseeing the development of the new structure with the Virgin Hotels design team. The property will include a block-long high-end retail space, 475 guestrooms, multiple concept suites, food and beverage outlets, a rooftop bar and an outdoor pool and spa. The property is expected to break ground in 2015.

According to VOA Architecture NY managing principal Len Cerame, the 38-story hotel is a unique design opportunity for the company, with a massing that expresses the hotel’s internal functions including active rooftops, as well as staggered cantilevered façade that enhances room views on all four sides.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Virgin Hotels has a pipeline of properties in the works, including Virgin Hotels Chicago, which is slated to open in January 2015; and Nashville, eyed to open in 2016.

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