W Hotels Reveal 2011 Designers of the Future Award

W St. Petersburg, set to open this spring

W Hotels Worldwide continues its collaboration with Design Miami/ Basel with the announcement of the 2011 Designers of the Future Award.

This event marks the second occasion that the two organizations have collaborated on the award, having announced the coveted award along with their partnership at Salone del Mobile in Milan one year ago.

The Designers of the Future Award, originally launched by Design Miami/ Basel in 2006, recognizes young, emerging designers whose work reflects exceptional innovation and beauty in limited-edition design.

The winners named today will go on to present their special commissions at Basel in June. W Hotels, a leader in design and innovation, further backs the award by allowing for the award winners to carry out their legacy in various W Hotels around the world.


The 2011 “W Hotels Designers of the Future Award” looks beyond traditional product and furniture design, seeking work that is truly groundbreaking and innovative. This year, the recognized designers draw inspiration from “Conversation Pieces,” a theme provided to the design candidates by Design Miami/ Basel. The 2011 Award winners include: UK-based designer Asif Khan, Austrian design team Mischer’Traxler, and Studio Juju in Singapore.

The 2011 Designers of the Future international jury was comprised of Wava Carpenter, Associate Director, Design Miami/; Aric Chen, Beijing Design Week; Li Edelkoort, Edelkoort Inc.; Marcus Fairs, Editor-in-Chief, Dezeen.com; Alexis Georgacopoulos, Director of the Ecole cantonale d'art de Lausanne; Constance Rubini, School of Decorative Arts, Paris; Kenya Hara, Creative Director, Muji; Konstantin Grcic, KGID; Zoe Ryan, Art Institute of Chicago; and Mike Tiedy, SVP, Global Brand Design & Innovation, Starwood Hotels & Resorts Worldwide, Inc, W’s parent company.

2010 W Hotels Designer of the Future Awards were presented to Beta Tank, Graham Hudson, rAndom International, and Zigelbaum + Coelho. W Hotels created a global platform for these designers, helping them take their work from a conceptual stage to a level where they can expose their work to consumers and design enthusiasts alike. The winners traveled to W locations across the globe during key design weeks, setting up on-site installations at W Barcelona, W Doha and showcasing their work at Istanbul Design week.

Zigelbaum + Coelho and rAndom International, were also integrated at the W Taipei Premiere Event (=W Taipei’s Grand Opening Event) in March 2011, where rAndom International created a permanent installation for this hotel. For the months ahead Zigelbaum + Coelho has been commissioned for the St. Petersburg Premiere Event in June 2011.

W’s global growth fosters opportunities for new design partnerships with established as well as upcoming designers. For W St. Petersburg, which will mark the debut of W Hotels in Russia when it opens this spring, W partnered with acclaimed architects and designers Antonio Citterio & Partners to blend contemporary style with Russia’s elegant traditions. W’s first hotel in Paris, W Paris - Opera debuts in early 2012 with interiors by Rockwell Group Europe (RGe). Diego Gronda, Managing and Creative Director of RGe, the Madrid satellite office of New York’s Rockwell Group founded by David Rockwell, is leading the design, which takes its inspiration from Paris, the City of Light, combined with the energy of New York, where W was born resulting into a creative idea called “The Spark.”

These new hotels join W’s already prestigious European and Middle Eastern portfolio, which includes W Istanbul by architect/designer Geomim and W Doha Hotel & Residences, which merges traditional Arabian imagery with W’s signature contemporary cool, by London-based United Designers. W’s European flagship and first hotel in Western Europe, W Barcelona, was designed by Ricardo Bofill and is already established as a modern-day landmark with its signature full-sail architectural shape.

Rounding out W’s stellar design partner roster is Clodagh (W Fort Lauderdale); Tony Chi (W Santiago); Glamorous Corp. and g+a (W Hong Kong); Graft (W New York - Downtown); Yabu Pushelberg (W New York - Times Square renovation); Thom Filicia (W Atlanta – Buckhead and W San Diego and W Los Angeles - Westwood renovations); and Patricia Uriquola (W Retreat & Spa - Vieques Island).

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