W Hotels to open 6 design-focused hotels in 2011

W Retreat & Spa Bali - Seminyak


W Hotels Worldwide will open six new W Hotels around the world in 2011, continuing the brand's tradition of avant-garde design first debuted with the David Rockwell-designed W New York – the first ever W Hotel – more than 12 years ago.

More recent hotel openings have featured designs by Patricia Urquiola (W Vieques), United Design (W Doha), and Ricardo Bofill (W Barcelona), among others–W Hotels has also forged design partnerships such as its “W Hotels Designers of the Future” award with Design Miami/Basel.
On track to reach more than 50 hotels by the end of 2012, W Hotels will, this year, open:
W Taipei (February 14, 2011) – GA Design International has created a “nature electrified” design concept fuseing the rural surroundings of Taipei with the urvban essence of the city.  W Hotels Designer of the Future winner Zigelbaum + Coelho has also been commissioned to create an interactive chandelier for the hotel. 
W London - Leicester Square (February 14, 2011) – Debuting as the 40th W Hotel globally, the 10-story W London has been designed by renowned London architects Jestico + Whiles and Dutch interior design agency, Concrete featuring a futuristic facade in translucent glass that will change color according to the time of day or happenings in the city or hotel. Interiors are based on the “dual personality” of the Englishman – buttoned-up by day and uninhibited by night.

W St. Petersburg


W St. Petersburg (March 2011) – With architecture by Grigoriev + Partners and interior design by Milan-based Antonio Citterio and Partners, W St. Petersburg will be located in a historic building near the Winter Palace featuring jewel-tones and delicate layers reminiscent of a Fabergé Egg, revealing surprises throughout the guest experience.
W Retreat & Spa Bali - Seminyak 
(March 2011) – For its latest Retreat experience, W Hotels has partnered with SCDA Design International and AB Concepts Hong Kong. The design of W Bali was inspired by the more than 20,000 temples that populate the Island – each with private inner courtyards and public outer courtyards that constantly “conceal and reveal.”
W Paris - Opéra (December 2011) – Located mere steps from the Opéra Garnier, W Paris – Opéra has been designed by Rockwell Group Europe (“RGe”) and inspired by both the energy of New York City – W’s birthplace – and Paris as the “City of Light.”  The W Paris will be housed in the 1870s Haussman-era building, yet will feature highly modern design.

W Paris

W Guangzhou (December 2011) – With architecture by Hong Kong-based Rocco Design and interiors by renowned Yabu Pushelberg, the design of W Guangzhou, located in the city’s buzzing Zhujiang district, has been inspired by the region’s ancient Kesi Tapestries.
Inspired by these unique design personalities of W Hotels around the world, W has recently launched the Global Glam collection of exclusive designer fashion and accessories. W Hotels is using fashion to communicate its global growth; this week, during Mercedes-Benz Fashion Week in New York, W will launch the fourth season of the Global Glam collection, reflecting the designs of W Taipei (opening February 14, 2011), W Austin (opened December 2010) and W Mexico City (undergoing renovation).

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