W Hotels Worldwide announced plans to reinvigorate more than 10 of its hotel properties across North America within the next 18 months. The renovations, which vary by hotel, are slated to include updates to public spaces, new signature bar and restaurant concepts and revamps to guestrooms.
The renovation schedule is focused on many of the W brand's early hotels in key markets such as New York City, Seattle, Chicago, New Orleans and Los Angeles, among others.
For the design, W Hotels has collaborated with the W brand's design team to transform various spaces within each of the hotels. Starwood and its ownership groups, including Host Hotels & Resorts, Rockpoint Group and Estein & Associates USA, committed more than $100 million to the renovations.
W New York - Union Square has a new design aesthetic created by d-ash and Wilson Associates for W Union Square, which just underwent a renovation of all 270 guestrooms and corridors. Olives, the hotel's popular Todd English restaurant, as well as its nightlife venue, Lilium (formerly Underbar), also were revamped. The hotel's Living Room is set to be updated by Krause + Sawyer early next year.
W Seattle recently unveiled a completely redesigned Living Room and bar area. Designed by Skylab Architecture, the hotel has also debuted the W brand's signature restaurant concept, Trace, which focuses on conscious cuisine. The hotel engaged Therese Virserius Design to renovate all of its meeting rooms later this year.
W San Francisco earlier this year unveiled an expanded Living Room and destination bar as well as the launch of Trace. Designed by San Francisco-based Stanley Saitowitz/Natoma Architects Inc., the new design drew inspiration from the fog and city grid of San Francisco.
W Los Angeles - Westwood
W New York, the W brand's flagship property, first opened in 1998, renovated its meeting rooms and Great Room. These updates are to be followed by the unveiling of a Krause + Sawyer-designed Living Room bar in 2013.
W Chicago – Lakeshore’s renovation was envisioned by Josh Held Design. Each of the 520 guestrooms will be renovated and characterized by faceted patterns. The hotel's public spaces, including the Living Room, Wave restaurant, Whiskey Sky (rooftop bar), the Welcome Desk and the hotel's meeting space, Altitude (with 360 degree views of the city), will also be transformed for a final reveal in 2013.
W New Orleans - French Quarter is currently undergoing complete renovations of all guestrooms by nemaworkshop, which incorporated both jazz and tarot motifs in the design. Renovations on the first floor were revealed this past month, with the project due to be complete by mid-Summer. Led by Ti Martin of the Commander's Palace Family of Restaurants, SoBou, the hotel's new destination restaurant.
W San Diego - W San Diego has re-energized its Rooftop Bar with a bonfire theme - including a sculpture of stacked beach chairs - as envisioned by Mr. Important Design of Oakland, California. Inspiration ignites in the newly imagined Living Room where vibrant colors collide and heat up the lounge atmosphere. In addition, the hotel's meeting rooms were expanded and renovated as the hotel debuts its new restaurant, kelvin.
W Los Angeles - Westwood engaged Mr. Important Design to expand and re-define its Living Room, bar and public spaces. The renovations are expected to result in a union of the Living Room and bar, engaging secret spaces, additional meeting room options and a signature chandelier inspired by city of LA. The hotel's signature restaurant and Backyard will also be reimagined in 2013.
Mars Culture is redesigning the guestrooms of W Dallas, with traditional Texas accents including lasso sculptures, rhinestone hardware, armadillo skin embellishments and more.
W New York - Times Square will refurbish its WOW and EWOW suites (W's take on the Presidential Suite).
W Montreal will begin renovating later this year all of its guestrooms with a new palette that also pays tribute to the historical architecture of Montreal.
W New Orleans - French Quarter