W Hotels Worldwide will mark its debut in France on February 14 with the opening of W Paris-Opéra hotel. Owned by Barcelona-based Meridia Capital, the hotel is set inside an 1870s Haussman-era heritage building.
W Paris-Opéra has been designed jointly by W Global Brand Design and Rockwell Group Europe (RGe) led by Diego Gronda, its managing and creative director. RGe is the Madrid office of New York-based Rockwell Group.
Situated across the street from the Opéra Garnier, W Paris-Opéra is said to have been inspired by the creative idea of “The Spark,” with the hotel “conceptualized to create a dynamic dialogue between the following: the historic façade of the building, Paris as the ‘City of Light’, and W’s DNA by infusing a sense of energy into the quintessential Parisian neighborhood. This approach results in a stimulating fusion of New York’s dynamism and its never-ending energy with the sophistication and culture of Paris,” the company said in a statement.
The hotel design revolves around an oversized backlit digital undulating wall that defines the central core of the building and weaves through the public and private spaces. The “spark” will appear as a dotted pattern that forms abstract clouds. This wall will be set at various tempos to create different moods to match the season, event, time of day, and location within the hotel. The elevators, DJ booth and staircases will be cloaked in red, a move expected to “give the illusion of being inside an epicenter of energy.”
Historic features of the 19th-century building, such as ornamented columns, vaulted ceilings, marble staircases and fireplaces, have been partially restored. The original stained glass windows and mosaic flooring on the second floor will also be protected to reflect the building’s heritage.
The five-storey hotel will have 91 guest rooms, including 20 suites and two Extreme WOW Suites (W’s interpretation of the Presidential Suite). With ceilings up to three and a half metres in height, the guest rooms and suites offer views of Opéra Garnier and the Parisian streets.
Meridia Capital was advised in this project by GCA Architects.
Extreme WOW Suite