W San Francisco unveils transformed social spaces

 W San Francisco has unveiled its transformed social spaces – the welcome desk, living room, living room bar, and upstairs bar – as well as the launch of the W brand’s new signature restaurant concept, TRACE.

The redesign was done by San Francisco-based interior designer and architect Stanley Saitowitz of Natoma Architects.

With the current design, the living room now features dark fog-patterned walls contrasted with pinks, blues and purples arranged in a spectrum behind black, wooden lattice-work screens. At night, the place is punctuated with blurred ikat prints, marbled Victorian serveware, and mushroom shaped objects, among others. Meanwhile, the new restaurant TRACE features quartz tabletops and leather upholstered chairs, sheer curtains, and tabletop vases by Heath Ceramics of Sausalito. The menus were fashioned from repurposed wood by Bay Area-based artisan Luke Bartels, while the venue’s water tumblers, made by BottleHood, were created from recycled wine bottles.


W San Francisco (facade)


W San Francisco (living room)


W San Francisco (lobby)

Suggested Articles

Pebblebrook Hotel Trust will convert the Paradise Point Resort & Spa to the Margaritaville Island Resort San Diego after a $35 million renovation.

Blue Flag Partners is investing $100 million to fund Life House's expansion via hotel acquisitions. Life House CEO Rami Zeidan tells HM what's on the…

When it opens in 2024, the 150-room W Buenos Aires hotel and its planned residences will be part of a $100 million, 34-story mixed-use tower in the Puerto…