W San Francisco unveils transformed social spaces

 W San Francisco has unveiled its transformed social spaces – the welcome desk, living room, living room bar, and upstairs bar – as well as the launch of the W brand’s new signature restaurant concept, TRACE.

The redesign was done by San Francisco-based interior designer and architect Stanley Saitowitz of Natoma Architects.

With the current design, the living room now features dark fog-patterned walls contrasted with pinks, blues and purples arranged in a spectrum behind black, wooden lattice-work screens. At night, the place is punctuated with blurred ikat prints, marbled Victorian serveware, and mushroom shaped objects, among others. Meanwhile, the new restaurant TRACE features quartz tabletops and leather upholstered chairs, sheer curtains, and tabletop vases by Heath Ceramics of Sausalito. The menus were fashioned from repurposed wood by Bay Area-based artisan Luke Bartels, while the venue’s water tumblers, made by BottleHood, were created from recycled wine bottles.


W San Francisco (facade)


W San Francisco (living room)


W San Francisco (lobby)

Suggested Articles

Como Hotels and Resorts, 21c Museum Hotels and five hotels are welcoming new sales and marketing employees.

In addition to a new deal to expand in Denmark, the chain also is growing in France, Greece and Vietnam.

The new platform will provide detailed meetings and event information about the brand’s portfolio of more than 5,700 participating properties.