W San Francisco unveils transformed social spaces

W San Francisco announced the completion of the transformation of its social spaces: the Living Room, Living Room Bar, Upstairs bar and Welcome Desk, as well as W’s new signature restaurant, TRACE.

Designed by San Francisco-based architect Stanley Saitowitz to reflect a more “localist” lifestyle experience, these venues now stand front and center at W San Francisco.

The facility's Rotunda now features graphic grid woven vinyl flooring, with the walls covered with grid motif with the ceiling featuring a pixilated design. The seating arrangements installed in the space now have a modular pattern, and the furniture pieces in different lounge areas have been customized into different styles.

The Welcome Desk of the hotel now features a 3-D map, complemented by pieces suspended above the desk to depict nocturnal San Francisco scenes. The space also consists of check-in pods with backlit wooden panels.


The revamped Living Room & Living Room Bar comprises a pixilated vinyl lamination on the glass windows, with the wall of the room featuring dark fog-like designs. The living room is framed by wooden lattice-work screens. A gas fireplace set against a mirror-studded wall is also featured.

The hotel's TRACE restaurant has been fitted with grid flooring in gray shade following the facelift. The upgraded restaurant now features quartz tabletops and chairs in leather upholstery, tabletop vases by Sausalito's Heath Ceramics, recycled wood menus from Bay Area-based artisan Luke Bartels, and BottleHood's water tumblers made from reclaimed wine bottles.

A staircase leads to the bar upstairs from the restaurant. The bar has lighter tones and patterned mirrored walls, and uses wood panels and white-colored walls with accents of pink, purple and blue back-painting. The ceiling of the redesigned bar is covered with mesh fabric and features soft lighting. The space is similarly equipped with ball chain curtains, perforated leather upholstery, metal studs, faux fur and leathers.

In a statement, W San Francisco’s new look was said to be “all about high-tech nuances, city-grid shapes and ambient elements best described by poet Ambrose Bierce: ‘This city is a point upon a map of fog.’”

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