Waldorf Astoria Hotels & Resorts partners with G A Design International for Waldorf Astoria Amsterdam

The Waldorf Astoria Amsterdam opened. Located in a neighborhood in the UNESCO area of Herengracht, Waldorf Astoria Amsterdam is comprised of six historic town houses, numbers 542 to 556, each with its own tale dating back to the 17th and 18th century.

Waldorf Astoria Hotels & Resorts partnered with G A Design International to create a single design vision for the property. Through that vision, guests can experience the property's heritage and surroundings through a contemporary setting. The hotel's design links to Waldorf Astoria brand elements now seen in more than 25 hotels and resorts around the world, from Shanghai to Panama.

The interiors of the hotel reference Dutch canal waters and famous Dutch paintings, and framed views of the canals and gardens are on display. The atmosphere pays homage to the history of the original buildings with modern accents.

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According to Chris Webb, senior director for interior design of Hilton Worldwide, the design approach was to create a classic timeless interior with strong reference to location, brand and the trading history of the city. Finishes, design details, textures and products relate directly to the story of Amsterdam during its Golden Age. The six grand merchant's houses that the hotel comprises are a reflection of this period. Waldorf Astoria Amsterdam is one of the few properties in the city with views out on to a canal and manicured private gardens.

First constructed in the 1600s, the buildings have been home to various residents, including the Mayor of Amsterdam at No.548 and Dutch historical figure Hendrick Hooft in No. 556. No's 550 and 552 now contain an example of Rococo interiors, some of which are attributed to artist Jacob Maurer (the Italian room). The exterior of the six canal side patrician houses has been completely restored and these buildings were unveiled as the classic, Waldorf Astoria Amsterdam.

On the approach to the hotel, guests are greeted with the “Five Window” design, a sign of wealth and affluence during the 17th century. A grand staircase leads to the arrival lobby which retains much of its period detailing, including frontage and sweeping staircase that leads to the Bel Etage, the first floor level of the hotel.

Each of the 93 guestrooms and suites are graced with their own individual character, decorated in soft furnishing with accents of lapis lazuli and stronger ochre colors referencing Holland's own Vermeer, whose paintings include “The Girl With A Pearl Earring”. Natural light is maximized through floor to ceiling windows framed by drapery. Fabrics, soft textures and upholstery and luxurious bed linen balanced with furniture that creates a residential feel.

The dining facilities at Waldorf Astoria Amsterdam include a gastronomic restaurant alongside signature bar Peacock Alley, Vault Bar and The Maurer Room, plus exclusive banqueting facilities.  Peacock Alley on the Bel Etage has an elegant lounge and dining area with flowing drapery, hand blown glass and classic furniture. Through the detailed columns of the Bel Etage, a Waldorf Armillary Sphere takes center stage in the room, in reference to the property's links to sail, trade and time.

The Vault Bar has jewel-like colors, and is flooded with natural light making style references with the gentle sloping of the furniture to the curving roofs of the exterior buildings.

The boutique three-treatment room Guerlain Spa is located in the garden level of one of the oldest parts of the building.  It is a European style natural sanctuary designed in muted grey and earthy tones with warm influences of lavender and honey, linking to the beehives at the hotel.  The spa also features a heated indoor pool and sauna.

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Inspired by the history of the property, the overall design maintains the originality of the existing building while adding new amenities. 

The refurbishment focused on guestrooms and hallways along with exterior painting and lighting upgrades.

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