WATG announces EMEA expansion strategy

Design firm WATG has announced its commitment to global growth by opening an office in Istanbul, and appointing a director of business development for Middle East and Africa. Also, a corporate marketing manager has been added to the team to boost the company's global market presence.

WATG reported seeing new opportunities in the hotel sector in both urban and resort locations, and also the potential for their urban design practice to work alongside Turkish developers on regeneration and new build mixed use destination projects.

To enhance WATG's global growth strategies in the Middle East and Africa, Ayman Ezzeddine has been appointed director of business development for these regions. Ezzeddine will be based in Dubai and will be responsible for building on WATG's current market presence by leveraging the WATG brand and fueling growth for MEA region. Among his international experience in operations, development and pre-opening services in the hospitality industry, Ezzedine was in charge of pre-opening services for a five star hotel operator.

In addition, Andrea Wagner has joined WATG as corporate marketing manager. Based at the company's headquarters in Irvine, Wagner will support WATG's expansion strategy and shape global marketing efforts to extend the company's expertise in architectural design and consultancy. She joins WATG with 15 years of international experience in marketing and finance management within the industry. After having worked in Germany and Dubai, she served as global product launch leader for a Fortune 500 company.

Since its founding in 1945, WATG has designed destinations in 160 countries from its offices worldwide.

Suggested Articles

Airbnb has called for the creation of a digital watchdog as part of the EU’s proposed Digital Services Act.

The U.S. hotel pipeline continues to maintain momentum and the West Coast is keeping up with the pace.

Wyndham Hotels & Resorts has opened its first La Quinta by Wyndham hotel in Europe with the 404-room La Quinta by Wyndham Istanbul Gunesli.