WATG designs Sofitel Nusa Dua

WATG, together with development consortium Agung Podomoro Land (APL) and French hotelier Sofitel, opened the 415-key Sofitel Nusa Dua Beach Resort in Bali, Indonesia.

Nusa Dua is a master-planned development that includes several luxury hotels, among them the Grand Hyatt Bali and the Conrad Bali, both designed by WATG. APL and WATG began the concept design in mid-2011.

According to WATG SVP Ron Van Pelt, completion of the resort in late 2013 was a major accomplishment, since it only took two years from concept to completion.

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This speed was driven by a tight deadline, since Indonesia hosted the APEC Conference in October 2013, with Nusa Dua serving as the venue, and its 2,300-square meter Retreat Center designed to host the meetings.

Other key features are responses to challenges posed by the site. For over two decades, the property was occupied by a half-finished project consisting of more than one hundred partially completed villas. The design brief required retaining some of these, on a site with a narrow beach frontage and limited ocean-view opportunities. In the end, 17 of the villas were retained, while ocean views were achieved for 60 percent of the guest rooms. Still more unusual aspects of the hotel are characteristic WATG touches of celebrating and integrating the local culture into the project.

According to senior designer Chiara Calufetti-Lim, the idea was to create a complete Bali experience within the site. For example, in the lobby, guests are welcomed by large timber columns that support the roof. The columns symbolize a banyan tree, which in Balinese villages are the center of social life.

The design of the Sofitel was WATG's first project with APL, which has since commissioned WATG to design two additional five-star hotels in West Java and Bali and to consult on the consortium’s mixed-use project in Bandung.

With offices in Honolulu, Irvine, Istanbul, Los Angeles, New York and Singapore, the full-service design firm WATG is known for creating destinations in 160 countries across six continents. WATG offers design services including planning, urban design, architecture, landscape, interior design and strategy for urban tourism and resort destinations. Many of WATG's projects, such as Atlantis in the Bahamas and Emirates Palace in UAE, are international landmarks.