WATG implements Jack Penrod’s design visions for Nikki Beach Bali

Nikki Beach Worldwide, the family owned and operated luxury lifestyle and hospitality brand, opened the Nikki Beach Bali in Bali, Indonesia. The property is located within the five-star Sofitel Bali, with the beachfront venue offering panoramic views of the Indian Ocean.

The property is Nikki Beach Worldwide’s 12th location.

Modeled after the same style, look and feel of all of the brand’s locations around the world, architectural and design firm WATG implemented Nikki Beach Worldwide founder Jack Penrod’s design visions in the architectural design of Nikki Beach Bali.


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Located past Sofitel Bali’s tropical gardens centerpiece pools, Nikki Beach Bali boasts an all-white signature theme. The oceanfront beach club and restaurant includes a pool with underwater speakers and 2,500 fiber optic lights, indoor and outdoor dining options, opium beds and multiple bars including a swim-up cocktail bar. There are also sun beds placed around a freeform pool and a swim-up bar.

Jack Penrod introduced the Nikki Beach brand in 1998 as a beach club concept that combines the elements of entertainment, dining, music, fashion, film and art. Today, the Nikki Beach concept is a global, multifaceted luxury lifestyle and hospitality brand comprising of a beach club division; a lifestyle division (including an exclusive branding and clothing line found at the boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a luxury travel, fashion and lifestyle publication produced two times a year); a special events division; a hotels and resorts division; and Nikki Cares, a 501c3 non-profit charity division.

Nikki Beach is available in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Porto Heli, Greece; and Bali, Indonesia

WATG was established seven decades ago.  WATG and affiliated design studio Wimberly Interiors now offer design consultation for the hospitality, leisure and entertainment industries. WATG speficially offers integrated design services comprising strategy, planning, urban design, architecture, landscape and interior design for urban tourism and resort destinations.