Hotel Indigo, an Intercontinental Hotel Group brand, is considered the hospitality industry’s first "branded boutique" hotel. According to Jennifer Hatfield, owner and founder of WCI, “This makes the design opportunities refreshing and unique, because the franchise does not dictate the exact design. Our designers were able to use their creativity within the specification parameters to create a bright and lively atmosphere.”
Hotel Indigo Hallmarks
• Engaging Design - predominant use of "pure" color palette
• Urban Oasis - bringing the outdoors inside
• Inviting Guestrooms - oversized murals, spa-inspired showers, plush bedding
• Continuous Renewal - seasonal entry murals that are changed out to reflect the season, and specialty seasonal menu items
• Inspired Service - open, honest, and frequent communication between guest and staff
The "pure" color palette for this project was quite distinctive, with aqua, butter yellow, crimson, black and crisp whites.
One of the most unique aspects of Hotel Indigo is the fact that the Fibonacci Sequence is used through both design and construction. This idea of the "Golden Mean", the numbering sequence found in nature, is translated into specific seating, lighting and furnishing quantities. The chambered nautilus design is evident throughout the property along with other natural elements.
The brand franchise is also unique in that one of its requirements is to have a mural in every corridor and guestroom, as well as in the fitness center and bar. The murals in this property depict California landscapes and are a bold design statement with a huge visual impact.
WCI handled the Design, Purchasing and Installation for the entire project in all areas of the hotel. “The complementary strengths of WCI's staff of designers, purchasers and installers gives us a broad scope of talent, which worked together seamlessly for this project,” said Tracy Thompson, lead WCI designer on the project.
The hotel was over a quarter of the way under construction when the decision was made to franchise as a Hotel Indigo. For WCI, this meant working closely with the IHG franchise design department to become familiar with the brand requirements.
Hotel Indigo does not dictate a specific design package, rather a design concept based on natural elements and the Fibonacci Sequence. This left the design liberty to the choices of Lead Designer Tracy Thompson and Designer Larissa Burden to create a bold, signature design for this boutique hotel. According to Tracy, “Having a good relationship with our vendors was extremely beneficial in getting products to the property in time for the opening.”