West Bay Beach, a Holiday Inn Resort completes renovation

The West Bay Beach, a Holiday Inn Resort, the only full service hotel located on Grand Traverse Bay in Traverse City, Mich., completed its renovation. The hotel's total hotel refresh includes the renovation of its 179 guestrooms, public corridors, lobby, meeting and event space, outdoor pool area, exterior facade and business and fitness centers.

The first Holiday Inn Resort to open in the Midwest, the hotel has a fully renovated lobby has check-in pods, contemporary new seating areas, and a concierge desk to assist with activity planning in the Traverse City area. Throughout the property, the hotel presents a new urban design with contemporary seating, wall art and a design palette of bright teals, oranges and deep brown hues.


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Each of its fully renovated guestrooms has been refreshed with all new wall treatments, carpeting and furniture. Each guestroom also has updated bathrooms, 42-inch flat screen hi-definition televisions, safes, and refrigerators. The hotel also added two family suites for traveling families looking to stay together, which includes bunk beds, beanbags and a separate playroom.

West Bay Beach also upgraded its dining establishments premiering Shimmers on the Bay, a new upscale restaurant led by executive chef Deric Ham formerly of Crystal Mountain Resort & Spa. Opened for both lunch and dinner, the restaurant has two walnut communal tables, a grand outdoor patio outfitted with fire pits, and a newly redesigned bar. The restaurant hosts DJs and live music as well as drink specials on Friday and Saturday evenings. For breakfast, hotel guests and locals alike can access the hotel's fully renovated breakfast cafe, The Bistro, which has a two-way fireplace that faces the outdoor pool and will serve Starbucks coffee.

Coupled with its waterside location on Grand Traverse Bay, West Bay Beach's fully renovated meeting space provides a location for corporate events and weddings. The hotel increased its event space to 7,000 square feet with the addition of two meeting rooms that offer waterfront views.

Additional enhancements to the property include a refurbished outdoor pool with a new deck and all new contemporary outdoor furniture including cabanas, a refreshed indoor pool now with a hot tub and sauna, a brand new business center and an upgraded fitness facility that now offers all-new LifeFitness equipment to keep travelers on their workout routine during their travels. West Bay Beach also offers a unique assortment of amenities including sail boat, canoe, kayak and jet ski rentals right off the dock from the hotel; beachside fitness programs including boot camp and yoga; and poolside movies and storytelling.

West Bay Beach, a Holiday Inn Resort, is located at 615 East Front Street, in Traverse City, Mich. West Bay Beach is owned by ValStone Partners and operated by Interstate Hotels & Resorts.