Westin Hotels & Resorts is applying its design-driven approach to the brand’s new public spaces. Developed with guests’ well-being in mind, the new lobby concept incorporates natural elements, vertical gardens, flexible and functional seating and grab-and-go areas.
The new public space concept is currently on display at The Westin Gaslamp Quarter in San Diego and will continue rolling-out to participating properties worldwide starting with Westin Indianapolis, Westin Boston Waterfront, Westin Birmingham, Westin Georgetown and Westin Bethesda.
The vertical garden is a focal element of the new Westin lobby concept designed to improve indoor air quality and create a more natural environment. The brand’s in-house design team, led by Erin Hoover, VP of design, was inspired by multiple studies of biophilia which indicate that the integration of nature into design results in a range of health benefits, including lower blood pressure, enhanced mental stamina and elevated moods.
Westin is the first global brand to incorporate these structures in the lobby space throughout its global portfolio and has partnered with Ambius, the global interior landscaping provider, to create “living walls.”
Ranging from 100 square feet to 300 square feet, each vertical garden is custom-designed and integrates wall-mounted plant modules with infill panels of unique textured materials inspired by the interior architecture and the location’s regional identity. Experts from Ambius work with the Westins Brand Design Team and each individual property to determine which plants are best suited for their lobby space, depending on the amount of natural and artificial light, as well as the location’s natural climate. These range from low- and mid-light plants including Variegated Philodendron, Golden Pothos and Dallas Ferns, to high-light plants such as English Ivy and the Purple Waffle Plant – which were all selected by the design team for their detoxifying, high-oxygen producing properties that improve overall air quality. Some of the systems are also designed with a UV filter, allowing for the use of grey water and therefore providing an even further positive impact to the environment over the life-span of the vertical garden.
As part of the renovation, the new lobbies offer a more customized experience at the new Westin check-in spaces. These free-standing structures replace the hotel check-in desk and are ergonomically designed with work surfaces at optimum heights and a more spacious, personal guest interaction area. Also featured are the Westins signature white tea scent, custom music, tonal colors and and atmospheric lighting.
Also, a new back-lit feature wall, on display behind the check-in pods, was created by transferring one of the Westin brand’s nature images onto a solid core material. Specially designed seating zones consist of meeting tables, power outlets, easy access to computers and printers and new acoustic and architectural screens.