Westin Hotels & Resorts announced a complete refresh of the WestinWORKOUT program as part of the brand’s goal of promoting well-being in travel.
After conducting research and monitoring workout trends, Westin is transforming the fitness facilities at its 186 hotels around the world. The new fitness studios will roll-out globally throughout 2012.
Changes to be introduced by Westin’s in-house Design Team include more options for stretching, yoga and fitness classes; removal of select pieces of equipment not frequently used; and addition of pulley machines to smaller fitness studios.
Westin worked with Philips to create the lighting for the re-designed fitness studios, and is the first hotel brand to introduce ActiViva Lighting, Philips’ new energizing fluorescent lighting, into its gym facilities. The lighting will be customized in all workout zones to coincide with the type of exercise taking place in each specific area.
The custom-created design of Westin’s new fitness studio also features the use of natural, soft-tone color palette and organic materials including textural woven flooring. A built-in entry millwork unit was also added in order to house guests’ essentials, such as towels and water, in one place.
Later this year, the brand will also be expanding its in-room SuperFoodsRX menu items for breakfast to also include lunch and dinner options.
WestinWORKOUT at The Westin Palace Madrid
WestinWORKOUT at The Westin Peachtree Plaza, Atlanta, Georgia