Wilson Associates collaborates with dash design on W New York - Union Square redesign

W New York - Union Square completed a multi-layered renovation project. The transformation is part of the W brand’s ongoing, $100 million renovation of more than 11 of its properties across North America, and includes a full re-design of the hotel’s 270 guestrooms and top suites, W Living Room, Todd English’s iconic Olives New York and destination bar Lilium by Gerber Group (previously Underbar).

Inspired by the neighborhood’s junction of uptown and downtown New York City, the renovation also preserves original design details of the landmark 1911 Beaux Arts building, including its turn-of-the century Great Room with 23-foot high gilded ceilings and grand windows which was restored late last year.

The new design of the W Union Square Living Room, by New York based design firm Krause + Sawyer, includes an expanded seating area in the W Living Room using contrasting patterns and textures including: custom window seating in metallic leather, green tiger leather-backed houndstooth chairs, a u-shaped chesterfield sofa in embossed black paisley leather and a tufted sofa in electric blue crocodile. A beaded chain ceiling installation is present, as well as a black steel communal table, equipped with inlay plugs for chargers. Traditional lanterns and urns have been tagged by local Bronx graffiti collective, TatsCru, a few of which are available for purchase for a limited time through the hotel’s Whatever/Whenever service.

In collaboration with design firms dash design and Wilson Associates, each of the hotel’s 270 remodeled guestrooms and suites are anchored by a sculptural headboard representing an abstract view of Union Square. Silver window coverings are stitched together with silk fabric mimicking a man’s tie, while wall coverings in a “Park Avenue” white are contrasted with a bohemian metallic blue. Designed to be transformed from a hotel suite into an event venue, the Extreme WOW Suite (the W brand’s take on the Presidential Suite) is equipped with audio and video capabilities, including wall units that can change from dining room table to space for a DJ booth.

The hotel’s renovation also includes the re-design of its destination bar Lilium, as well as the renovation of Todd English’s iconic Olives New York restaurant. Lilium, the hotel’s subterranean nightspot, sits beneath the hotel’s façade. Re-designed by Gulla Jonsdottir of G+Design and inspired by the look of a cave of wild lilies, key aspects of the 1,600-square-foot interior include a twisted metal ceiling that cascades down the walls and complements the sculptural black steel lilies, created by metal artist Scot Brown. The new design of Olives New York, by Jeffrey Beers International, uses combinations of textures and materials—including dark woods and blackened steel. The expanded bar, now located in the center of the space, creates a hub in the heart of the restaurant, while new seating choices from u-shaped banquettes, an elevated chef’s table, to a nine-seat raw bar along the signature open kitchen, are also on offer.

W Hotels is a design-led lifestyle brand 44 hotels and retreats, including 16 W-branded residences. Now over 14 years old, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa and Mexico’s Riviera Maya.

Suggested Articles

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.

Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.