Starwood Hotels and Resorts Worldwide Inc. announced plans to debut in South Australia with the signing of Aloft Adelaide in the state capital. Owned by local developer Sturt Land, a joint venture between local construction group Tagara and Melbourne-based developer Colvid, the signing of Aloft Adelaide marks the Aloft brand's third property to enter the Australian market. Slated to open in early 2018, the new-build hotel will form the centerpiece of New Mayfield, a mixed-use development set in inner-city Adelaide.
Located 20 minutes away from Adelaide Airport at 43-69 Sturt Street, on the corner of Norman Street, Aloft Adelaide will have 200 loft-like guestrooms. The hotel will also have an indoor glass bottom rooftop pool, 24-hour fitness center with a rooftop running track and 5,382 square feet of flexible meeting space. The meeting space will be complimented by a rooftop bar and lounge overlooking the city, underneath the cantilevered glass bottom pool.
The Aloft brand's W XYZSM bar will provide a social spot for guests. Alternative dining options include Re:fuel, and a restaurant space.
Designed by architecture firm Woods Bagot and local landscape architectural firm Oxigen, Aloft Adelaide will open as part of phase two of the New Mayfield development, which offers a mix of sustainably designed residential, retail and dining spaces, cycle-ways and an integrated village square with public art installations and water features.
The hotel will be among the first in the Australian market to showcase Starwood's recently announced SPG Keyless, the hospitality industry's first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology will be available at select Aloft, Element and W Hotels worldwide by end-2015.
The signing of Aloft Adelaide follows the announcement of the Aloft Sydney Pitt Street, slated to open in October 2016, and last year's announcement of the Aloft Perth Rivervale, set to open early 2017.
Starwood's Aloft brand now has 100 hotels in 15 countries.
Starwood Hotels & Resorts Worldwide, Inc. has more than 1,200 properties in 100 countries. It is a fully integrated owner, operator and franchisor of hotels, resorts and residences, including: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, Element and the recently introduced Tribute Portfolio.