AccorHotels plans 6 Mercures for UK

The Mercure Sheffield Kenwood Hall Hotel and Spa
The Mercure Sheffield Kenwood Hall Hotel and Spa is in South Yorkshire. Photo credit: AccorHotels

Paris-based AccorHotels has signed a portfolio of six Mercure hotels under a hotel management agreement with Proark, a Danish real estate property company that holds hotel assets across Europe.

The portfolio of former Park Inn hotels will add 864 rooms to AccorHotels' Mercure brand in Bedford, Cardiff, Harlow, Nottingham, Telford and Birmingham. The portfolio is expected to receive a capital investment of £15 million and the hotels are set to open individually between Q2 2019 and Q4 2020.

“AccorHotels has seen a strong growth in the U.K. in both new management contracts and franchise agreements over the past year,” said Philip Lassman, VP of development at AccorHotels U.K. and Ireland. “We expect this growth to continue as hotel owners, operators and management companies continue to see the benefits of partnering with international brands to reach, attract and retain the loyalty of guests, with a progressive hospitality group that can provide the very best and latest services to maximize profitability.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Last month, AccorHotels announced that it would add five properties in the Yorkshire region to its portfolio. The MGallery York, Mercure Leeds Centre, Mercure Kenwood Hall and Mercure Tankersley Manor are set to undergo extensive renovations before they open. The Ibis Budget Sheffield, meanwhile, is a new-build property.

The five Yorkshire properties have a combined 443 rooms and all are set to open by 2020.